Google Ads Campaign
Dental Blueprint
Landing Page Variants
Three distinct A/B test variants for the 90-Day Dental Marketing Blueprint campaign. Each tests a different persuasion angle against the control page.
Pain-First (PAS)
Hypothesis: Dental owners are more motivated by fear of losing patients to competitors than by the promise of a free resource.
Key Changes
- →Dark Charcoal hero with urgency-driven headline
- →Inline 2-field hero form
- →Single featured testimonial with stat
- →Founder credibility block
Primary CTA
"Show me what I'm missing"
Results-Led
Hypothesis: Decision-makers are highly influenced by peer success stories and concrete numbers from other dental practices.
Key Changes
- →Hero stats dashboard with 3 key metrics
- →Case study timeline (Month 1/2/3)
- →Social proof moved above the fold
- →Clean white + Palm Leaf design
Primary CTA
"Get the same system for my practice"
Urgency & Scarcity
Hypothesis: Adding exclusivity and personalization increases perceived value and drives higher conversion rates.
Key Changes
- →Scarcity headline: 3 practices per month
- →3-step 'What happens next' process
- →FAQ section to address objections
- →Qualifying question in form
Primary CTA
"Request my personalized blueprint"
Control (Existing Page)
Resource-Led — "Steal this 90-day blueprint"
Warm cream background, long-form page with social proof grid, team carousel, and bottom-of-page form.