Facebook Retargeting

FB Ad Creatives

Three 1080×1080 single-image ads for the Dental Blueprint retargeting campaign. Each matches its landing page angle and targets non-converting website visitors.

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Graphic

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Photo

Variant APain-First (PAS)2 creatives

"Still Losing Patients to Competitors?"

Fear of missing out — targets practices that feel invisible online.

View All Variant A Ads View Landing Page

Variant BResults-Led2 creatives

"See What 312% More Patient Enquiries Looks Like."

Social proof & data — targets practices motivated by peer results.

View All Variant B Ads View Landing Page

Variant CUrgency & Scarcity2 creatives

"We Only Work With 3 Dental Practices Per Month."

Exclusivity & FOMO — targets practices that value personalisation.

View All Variant C Ads View Landing Page

Campaign Notes

Audience

Website visitors (all pages, 30-day window) + landing page visitors who did not convert. Exclude existing leads from Pipedrive.

Format

1080×1080 single image. Recommended placements: Facebook Feed, Instagram Feed, Facebook Right Column. Avoid Stories for this format.

CTA Button

Use "Learn More" as the Facebook CTA button type. Each ad links to its matching landing page variant (/dental-challenges, /dental-results, /dental-urgency).