Variant A · Pain-First Ad Creatives

Pain-First (PAS) angle · 2 creatives · 1080×1080 single image

Text-Led

"Still Losing Patients to Competitors?"

Bold typographic layout on dark charcoal. Yellow CTA pill. Targets practices feeling invisible online. High contrast, urgency-driven.

Photo

"Are Your Competitors Stealing Your Patients?"

Real dental practice owner looking stressed at desk. Dark overlay with white headline. Emotionally resonant, cinematic feel. Yellow CTA button.

Audience

Website visitors (30-day window) + landing page non-converters. Exclude existing Pipedrive leads.

Format

1080×1080 single image. Best for Facebook Feed, Instagram Feed, and Facebook Right Column.

A/B Testing

Run both creatives in the same ad set using Meta's built-in A/B test to identify the higher-performing concept.