Retargeting Ads
Variant B

Variant B · Results-Led Ad Creatives

Results-Led angle · 2 creatives · 1080×1080 single image

Text-Led

Concept 1 — Graphic / Text-Led

"See What 312% More Patient Enquiries Looks Like."

Clean white layout with teal accents. Stats dashboard bar showing 312%, 4.9★, 90-day. Testimonial quote from Junko Keller. Data-driven, peer-proof angle.

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Photo

Concept 2 — Photo-Based

"Real Dental Practices. Real Results."

Confident dentist in a bright modern clinic. White overlay panel with teal stat cards. Optimistic, aspirational tone. Targets practices motivated by peer results.

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Campaign Setup Notes

Audience

Website visitors (30-day window) + landing page non-converters. Exclude existing Pipedrive leads.

Format

1080×1080 single image. Best for Facebook Feed, Instagram Feed, and Facebook Right Column.

A/B Testing

Run both creatives in the same ad set using Meta's built-in A/B test to identify the higher-performing concept.