Variant C · Urgency & Scarcity Ad Creatives
Urgency & Scarcity angle · 2 creatives · 1080×1080 single image
Concept 1 — Graphic / Text-Led
"We Only Work With 3 Dental Practices Per Month."
Soft off-white background with dark urgency banner. Scarcity dots showing 2 of 3 spots filled. Exclusivity-focused, FOMO-driven. Yellow CTA.
Download Creative
Concept 2 — Photo-Based
"We Only Take 3 New Clients Per Month."
Premium high-end dental clinic interior. Urgency banner: 'March: Only 1 Spot Remaining'. Teal checkmarks on white card. Exclusive, premium feel. 'Claim My Spot' CTA.
Download CreativeCampaign Setup Notes
Audience
Website visitors (30-day window) + landing page non-converters. Exclude existing Pipedrive leads.
Format
1080×1080 single image. Best for Facebook Feed, Instagram Feed, and Facebook Right Column.
A/B Testing
Run both creatives in the same ad set using Meta's built-in A/B test to identify the higher-performing concept.